Tourism New Zealand Pure Pakati Typeface

A custom typeface developed at Whybin TBWA Auckland for Tourism New Zealand. The design team comprised of Philip Kelly design director, Karl Wixon Maori design consultant, Kris Sowersby type designer and Rangi Kipa Maori carver. The typeface design merges the traditions of wood type with the traditional indigenous carving style of Aotearoa (New Zealand) in a hand carved and printed font made of native timber. The typeface is also designed as a vector based open type font with custom scripts to automatically place the notched characters when typesetting.

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